Outlet Store
Laptops
Atlas Natural Clay 500g
In stock
Atlas Eraser Fancy
In stock
Atlas Binder Glue Bottle 100g
In stock
Atlas Pen Butter Gel Blue – Pack of 3
In stock
Atlas kiddy Clay 12 Colour 200g
Out of stock
TVs
Atlas Natural Clay 500g
In stock
Atlas Eraser Fancy
In stock
Atlas Binder Glue Bottle 100g
In stock
Atlas Pen Butter Gel Blue – Pack of 3
In stock
Atlas kiddy Clay 12 Colour 200g
Out of stock
Smatrphones
Atlas Natural Clay 500g
In stock
Atlas Eraser Fancy
In stock
Atlas Binder Glue Bottle 100g
In stock
Atlas Pen Butter Gel Blue – Pack of 3
In stock
Atlas kiddy Clay 12 Colour 200g
Out of stock
Vacuum Cleaners
Atlas Natural Clay 500g
In stock
Atlas Eraser Fancy
In stock
Atlas Binder Glue Bottle 100g
In stock
Atlas Pen Butter Gel Blue – Pack of 3
In stock
Atlas kiddy Clay 12 Colour 200g
Out of stock
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.